The new Niketown store, in Oxford Circus, was designed to give customers an immersive experience, as well as showcasing an excellent choice of products.
Brief: To provide feature lighting that would complement the Nike ‘tick’, and would be suspended in mid-air.
Solution: We worked with the designers using our LightLine Grande Square. This was made to order from the precise design at our Chester factory, and powder-coated black so, that when suspended, the desired effect was achieved – the chevron seems to float in the air.
Designers: Nulty +
Products used: LightLine Grande Square
